N.C. Builder Offers Millennials a Fast, Fresh Approach to Design
Saturday, November 7, 2015
Builder Online | Jennifer Goodman
A North Carolina builder is catering to young buyers with a design process developed just for them.
Cary, N.C.-based Garman Homes recently launched Fresh Paint, a brand designed to appeal to millennials by offering customization options for everything from floor plans to finishes. The approach blends the affordability of a pre-built home with the individual flair of a custom build, allowing home buyers to choose from free interior design packages curated by professionals on staff.
Garman kicked off this approach at its homes at Wendell Falls, a 1,115-acre mixed-use community in Wendell, N.C., developed by Newland Communities. Fresh Paint secured the first pre-sale at Wendell Falls and has a current total of six home sales, the most of any builder in the community.
Here, BUILDER talks with Allison King, vice president of product design at Garman Homes about the success of the program.
What is Fresh Paint?
Garman Homes developed its new Fresh Paint brand out of a desire to disrupt the status quo by offering today's design-savvy buyers a refreshing, effortless home building experience. Fresh Paint is the only home builder that creates homes for people who “rage against builder beige.”
Young consumers want a personalized home but often don’t have the funds or time to painstakingly select each feature. Fresh Paint offers a customization process that allows home buyers to personalize everything from floor plans to finishes. Rather than painstakingly selecting each feature, home buyers can create free interior design packages developed by the professionals on staff. Fresh Paint blends the affordability of a pre-built home with the individual flair and personalized touch of a custom build.
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